If you’re reading this, you’re either an ex-girlfriend checking in from a safe distance, or you’re in the same boat as me: experienced, capable, and still getting nowhere in the job market.
Why sometimes your hero product isn’t your profit hero. People associated Feetus with Vibram FiveFingers (those strange toe shoes that looked like gloves for your feet). And yes, Vibrams brought in significant revenue. But here’s what people didn’t realise: the shoes were just the hook. The real profit came from toe socks. When I started…
The controversial brand decision that made customers remember my business forever… After two years at Vodafone (first in their highly sought-after graduate programme, then in an Enterprise Project Management role) I’d had enough of corporate life. I always likened working there to steering an oil tanker. You have an idea, even the slightest direction change,…
Sometimes the best opportunities aren’t the ones you plan for. Everyone knew Feetus for Vibram FiveFingers: those distinctive toe shoes that looked like gloves for your feet. What they didn’t know was that while competitors fought over shoe margins, I was quietly building a profitable promotional apparel business on the side. It started in 2013…