Content, learning design, and business strategy.

I've built and sold businesses, scaled platforms to tens of thousands of users, and spent a career making complicated things easier to understand. British, based in Andalucía.

02 — WORK

Teach HQ

Instructional Designer

Built instructional design and content systems for a UK education company, working with international teams in Portugal and Brazil. Built the Food Compliance HQ brand and platform alongside.

2023–2025

Apolline / FMC

eLearning & Marketing Manager

Scaled a dental compliance platform from zero to 30,000+ users across 40+ countries. 100,000+ course completions at 98% satisfaction. Platform acquired by FMC/Dentistry.co.uk in 2023.

2018–2026

30k users · acquired

Feetus

Founder / Director

Built a barefoot shoe e-commerce business from nothing. £250k annual revenue, £800k total at sale. UK’s #1 Injinji retailer. 100% customer satisfaction. Sold 2016.

2012–2016

£800k total · sold

FULL HISTORY →

03 — PROJECTS

Things I've built outside of work. Some are live, some stalled, all worth doing.

Digital Frontera · Datavata · AgniAtlas · TrackTribe · AquiMaps · Fourank

SEE ALL PROJECTS →

04 — ABOUT

Born and raised on the north east coast of England but made a pre-Brexit escape to Andalucía.

My career has been varied, for better or worse. I've been fortunate to work with incredible people in impactful roles, across corporate, startups, and my own businesses. Content, marketing, design, strategy, learning. What connects it all is a relentless focus on the customer and removing complexity wherever possible.

Passionate and creative. Introvert but social. Proud father of two teenagers. I get my kicks from exploring: cycling, running, organising hiking trips. I like to lose myself in music and books. I enjoy connection and new perspectives, tinkering with new projects and dreaming of possibilities.

If you want to talk work, projects, or ideas, .

06 — WRITING

22 May 26Why I Built Fourank: A Different Approach to Dating AppsPRODUCT

29 Apr 26TrackTribe: The Music App Spotify Won’t Let Me LaunchPRODUCT

4 Dec 25From Founder to Ghost Job ApplicantESSAYS

1 Dec 25Meeting Someone Again for the First TimeESSAYS

ALL 15 POSTS →

From the north-east coast of England. Made a pre-Brexit escape to Málaga, and since late 2025 based mostly in a small pueblo in the mountains of the Serranía de Ronda in Andalucía.

Most of my time outside work is spent on unconventional adventures, exploring, and doing silly things outside. I organise hiking trips and occasionally host cyclists passing through via WarmShowers.

I love to get lost in a good book and listen to a lot of music. I believe in variety and enjoy doing lots of different things.

PROFESSIONALLY

I've spent my career making complicated things easier to understand: building course platforms, writing brand strategy, and occasionally explaining to a developer what I actually want.

Over fifteen years across corporate, startups and my own businesses: content, marketing, instructional design, strategy. Founded and sold a company, scaled platforms to tens of thousands of users.

Open to full-time roles and freelance projects. I've spent most of my career in learning design, content, and marketing, but what interests me most right now is taking that experience somewhere new. New industries, new problems, different kinds of work.

Content, learning design, and business strategy.

Teach HQ

Apolline / FMC

Feetus

Get in touch