Hi, I’m Lee Firman

[website under construction]

I’ve built a couple of online businesses, scaled some platforms, and now I’m writing about what I’ve learned.

British born. Based in Andalucía.

If you want to talk work, projects, or ideas…

what i do:

Work

I write, build, and strategise. Most of what I do starts with words—whether that’s copywriting, content creation, brand stories, course material, or business strategy. Clear communication is what makes everything work.

Built businesses from scratch, scaled platforms to tens of thousands of users, and helped experts translate their knowledge into content people actually understand.

Now I help companies do similar things.

Get in touch

Writing for marketing, brands, and platforms. Creating content that engages without sounding like marketing. Storytelling that connects with actual humans, not corporate robots.

Brand storytelling & positioning
Marketing content & campaigns
Course content & learning materials
Clear, human communication

Scaled e-learning platforms to tens of thousands of users. Course design that people actually complete. Working with experts to turn their knowledge into something learners can understand.

LMS management & scaling
Course design & development
Working with subject matter experts
User experience optimisation

Built online businesses through creative marketing and margin optimisation. Multi-channel selling (own site, Amazon, eBay). Finding the profitable opportunities hiding in plain sight.

Multi-channel retail strategy
Margin optimisation & sourcing
Creative zero-budget marketing
Brand development & positioning

Optimising margins, workflows, and processes. Building systems that scale without falling apart. Spotting patterns others miss.

Business strategy & optimisation
Process design & automation
Data analysis & insights
Finding overlooked opportunities

WHAT I’VE BUILT.

Work

A couple of businesses I’ve built, scaled, and sold. Plus some platforms I helped grow.

E-commerce & Brand Strategy

Feetus

Built a barefoot shoe retailer from £0 to £800k through creative marketing and margin optimisation. Sold in 2016.

E-learning Platform Management

Apolline Training

Grew a dental e-learning platform to 30,000 users across 40+ countries with 100,000+ course completions. Acquired by Isopharm.

Custom Learning Platform Development

Teach HQ

Built and cloned a custom learning platform, working with international dev teams using Figma and modern development practices.

UX & UI Design

FirmAppa

Created a B2B promotional products company that supplied Reebok and major events with 200-1000% margins.

Let’s Work Together.

Contact

I’m open to:

Full-time roles in marketing, content, strategy, or learning design
Freelance/consulting projects with online retailers or e-learning companies
Interesting conversations about business, creativity, or life