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Career Map

A different way to look at the same story.

NOWTHENDigital Frontera2025–presentWeb agency and product labTeach HQ2023–2025Instructional designerDental Compliance Team2013–2015Co-founded, acquired by IsopharmDentistry.co.uk2023–presentPost-acquisition consultantApolline2018–2026Learning platformFeetus2012–2016Online retail, £800k, soldVodafone2010–2012Graduate scheme to project managerUniversity + Early Career2004–2010Teesside University, 1st ClassFirmAppa2013–2017B2B promo products, supplied Reebok
Lee Firman in Norway

From the north-east coast of England. Made a pre-Brexit escape to Málaga, and since late 2025 based mostly in a small pueblo in the mountains of the Serranía de Ronda in Andalucía.

Most of my time outside work is spent on unconventional adventures, exploring, and doing silly things outside. I organise hiking trips and occasionally host cyclists passing through via WarmShowers.

I love to get lost in a good book and listen to a lot of music. I believe in variety and enjoy doing lots of different things.

PROFESSIONALLY

I've spent my career making complicated things easier to understand: building course platforms, writing brand strategy, and occasionally explaining to a developer what I actually want.

Over fifteen years across corporate, startups and my own businesses: content, marketing, instructional design, strategy. Founded and sold a company, scaled platforms to tens of thousands of users.

Open to full-time roles and freelance projects. I've spent most of my career in learning design, content, and marketing, but what interests me most right now is taking that experience somewhere new. New industries, new problems, different kinds of work.

Get in touch

Interested in working together? Want to discuss a project or just say hi? Drop me a message and I'll get back to you.